Marketing Manager:
CANARY WHARF,
Salary - From £25,000 to £30,000 per year
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Who are Trinity Mirror plc
Trinity Mirror plc is one of the UK's largest newspaper publishers, with an award winning portfolio including:
? Five National newspapers
? Over 130 Regional newspapers
? 500 plus digital products
The Group employs over 6000 people in more than 60 locations across the UK, including nine print sites. Critically, Trinity Mirror reaches 19.2 milion people per week and has a respected and trusted brand.
The group had an annual turnover of £746.6 million (US$1.16 billion) in 2011 and reported pre-tax profits (after adjustment) of £91.9 million (US$142.3 million).
The Opportunity
The group has established a completely new division to work on the delivery of new, digital businesses. The New Businesses Division, under Director Matt Colebourne, has the resources and budget to design, build and deploy many new businesses over the next 18 months and has budgeted to deliver eight new projects within the next year.
The Division is fully supported up to board level within the group and has the ability to easily reach the entire Trinity Mirror audience with its new products and services. This puts it in a unique position when compared with most other startup-type operations; although the division operates very much in a startup mode with rapid development cycles, innovation, individual responsibility and creativity it has the ability to cheaply and quickly reach a massive audience with its offerings.
Team Structure
There will be a small permanent team located in Kiev and another in London. Broadly, the London team will focus on commercial aspects of new businesses and the Kiev team will focus on delivery of the products. The Kiev team will not just be a development arm of a London-based team though. London will focus on strategic goals and select theprojects; the permanent team in Kiev will be responsible for product design and delivery.
The Division intends to deliver eight new projects within the first twelve months; each involving approximately 2,000 development hours to reach Beta release status. The resources for this development will be supplied by Ciklum?s Project Office ? and managed by the permanent Kiev team.
The three key roles in Kiev are;
Project Director; responsible for management of all the projects and the permanent team
User Experience Manager; responsible for the user experience of all products
Lead Development Engineer; responsible for development standards and approaches within all teams
The London team consists, currently, of the Director and Product Manager.
Marketing Manager
A fantastic opportunity to be the de-facto CMO for many new businesses; devising and executing on strategy and using the group?s resources to promote our new business launches and growth.
We are seeking an experienced Marketing Manager with very strong new media skills (all aspects of display, performance, affiliate and indirect online commerce).
Your role will be to write the marketing plan and execute the launch of each of the new businesses launched by the New Businesses Division. You will work as a core part of the team analysing the best strategies for launch and growth and budgeting and planning for it.
You must have strong skills in growing new media propositions using social media, SEO, SEM and paid-for display and performance marketing.
An appreciation of audience demographics and the ability to segment and target based on that needs to be demonstrated.
You also need to be sufficiently flexible and have the right mindset to work in a mixed media environment; working with both newspaper and online audiences and coming up with innovative strategies to blur the boundaries and launch digital products and services to an offline audience and vice versa.
This is a fantastic opportunity for the right person; you will have a high degree of autonomy and the ability to make things happen, typical of a startup operation, but on the scale and with the audience that a massive media company can leverage.
Trinity Mirror plc is one of the UK's largest newspaper publishers, with an award winning portfolio including:
? Five National newspapers
? Over 130 Regional newspapers
? 500 plus digital products
The Group employs over 6000 people in more than 60 locations across the UK, including nine print sites. Critically, Trinity Mirror reaches 19.2 milion people per week and has a respected and trusted brand.
The group had an annual turnover of £746.6 million (US$1.16 billion) in 2011 and reported pre-tax profits (after adjustment) of £91.9 million (US$142.3 million).
The Opportunity
The group has established a completely new division to work on the delivery of new, digital businesses. The New Businesses Division, under Director Matt Colebourne, has the resources and budget to design, build and deploy many new businesses over the next 18 months and has budgeted to deliver eight new projects within the next year.
The Division is fully supported up to board level within the group and has the ability to easily reach the entire Trinity Mirror audience with its new products and services. This puts it in a unique position when compared with most other startup-type operations; although the division operates very much in a startup mode with rapid development cycles, innovation, individual responsibility and creativity it has the ability to cheaply and quickly reach a massive audience with its offerings.
Team Structure
There will be a small permanent team located in Kiev and another in London. Broadly, the London team will focus on commercial aspects of new businesses and the Kiev team will focus on delivery of the products. The Kiev team will not just be a development arm of a London-based team though. London will focus on strategic goals and select theprojects; the permanent team in Kiev will be responsible for product design and delivery.
The Division intends to deliver eight new projects within the first twelve months; each involving approximately 2,000 development hours to reach Beta release status. The resources for this development will be supplied by Ciklum?s Project Office ? and managed by the permanent Kiev team.
The three key roles in Kiev are;
Project Director; responsible for management of all the projects and the permanent team
User Experience Manager; responsible for the user experience of all products
Lead Development Engineer; responsible for development standards and approaches within all teams
The London team consists, currently, of the Director and Product Manager.
Marketing Manager
A fantastic opportunity to be the de-facto CMO for many new businesses; devising and executing on strategy and using the group?s resources to promote our new business launches and growth.
We are seeking an experienced Marketing Manager with very strong new media skills (all aspects of display, performance, affiliate and indirect online commerce).
Your role will be to write the marketing plan and execute the launch of each of the new businesses launched by the New Businesses Division. You will work as a core part of the team analysing the best strategies for launch and growth and budgeting and planning for it.
You must have strong skills in growing new media propositions using social media, SEO, SEM and paid-for display and performance marketing.
An appreciation of audience demographics and the ability to segment and target based on that needs to be demonstrated.
You also need to be sufficiently flexible and have the right mindset to work in a mixed media environment; working with both newspaper and online audiences and coming up with innovative strategies to blur the boundaries and launch digital products and services to an offline audience and vice versa.
This is a fantastic opportunity for the right person; you will have a high degree of autonomy and the ability to make things happen, typical of a startup operation, but on the scale and with the audience that a massive media company can leverage.
Adfinder code: Ref 30735233
Job Ref: 746965
More information:
Location:
CANARY WHARF,
Working hours:
Full-time
Job type:
Permanent
Industry sector:
Media/New Media
, Marketing, PR & Advertising
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